I was hanging out with some friends at the mall one day, and we were at the movie theatre posters, and there was a pirate from whatever movie, dont remember. First thing that came to my head was the name sheckles, so i went to my friends and i started saying, 12 sheckles a meme or you get your head beat in,
( i got 12 m&m's )
hence, 12 sheckles a meme